Introducing... TRIBE Hydrate - our most innovative product yet

by TRIBE Co-Founders, Guy, Rob & Tom

A year in the making, we're mighty excited to launch TRIBE Hydrate. The product provides natural energy + hydration, built from real fruits, botanicals & electrolytes. It's made from natural electrolytes only (no chemicals) and comes in three delicious flavours:

  • Lemon + Matcha
  • Strawberry
  • Tropical Fruits

The team has been working for months to get these right. A year ago, Tamsyn, an avid cyclist, nutrition-PHD, and longtime TRIBEr got in touch saying she'd love to work with us. We'd had tonnes of requests for a natural hydration product form our runners and riders. We began looking at how we could do it naturally. Most electrolytes are made from synthetic chemicals. We needed to find the minerals from real foods. We wanted the product to be low calorie but deliver an energy hit.

Like all our products, TRIBE Hydrate needed to be 100% natural, no fillers, plant-based ingredients only, and formulated to deliver the best taste and nutrition in one. Tamsyn began working with us on how we could create it from a nutrition perspective.

Sarah, one of our product developers, and I then got going in the kitchen with the ingredients. We've made TRIBE Hydrate for all TRIBErs: for daily hydration and whenever you sweat. You need to stay hydrated in sports and in everyday life: the average person in the UK only drinks 50% the water they should be each day. When you do sports you need it more. A 2% loss in body weight due to dehydration can reduce athletic performance by 20% due to loss of energy and focus. Proper hydration can prevent this.

TRIBE Hydrate does energy + hydration the natural way. We absorb natural nutrients better than synthetic ones (trials on Vitamin E show this). Natural is always the best nutrition.

The product: TRIBE Hydrate

What: a blend of fruits, botanicals & electrolytes to add to water for natural energy & hydration.

When: For daily hydration and whenever you sweat.

Three Flavours: Lemon & Matcha // Strawberry // Tropical Fruits

Each sachet delivers:

  • 165mg sodium from sea salt.
  • 300mg potassium from young coconut water.
  • 200mg of ashwagandha, an adaptogenic botanical herb which studies indicate supports stamina, relieves oxidative stress, and stabilizes blood sugar.

What makes TRIBE Hydrate different:

  • Natural Electrolytes. Most vitamins and electrolytes are synthetic, created in factories (potassium, sodium, magnesium etc). The electrolytes in TRIBE Hydrate are made from real foods. Potassium is from young coconuts // sodium + chloride from sea salt. Studies on Vitamin E indicate that we absorb natural nutrients better than synthetic ones.

  • Only what you need. You don't need most of the chemical ingredients in mainstream hydration supplements. We give you only what you lose through sweat (salt & potassium).

  • Real fruit. We use real fruit (strawberries / goji berries / pineapple / lemon). Most hydration supplements use synthetic flavourings.

  • Botanical energy. Every sachet includes 200mg of ashwagandha.

  • Just 25 calories per serve.

  • Antioxidants. From matcha green tea // goji berries // baobab (depending on flavour). These help support active recovery.

Why Hydration is important:

In everyday life:

  • In everyday life dehydration can lead to loss of concentration // dry skin // higher levels of toxins that usual in the blood // feeling hungry.

  • Low energy levels: 90% of blood plasma is composed of water. With low levels of this liquid the heart has problems pumping the blood and spreading oxygen to each cell of the body, which is why you feel tired if dehydrated.

  • The average person in UK is only drinking 50% the water they should be each day (Waterlogic article good for more info).

For endurance athletes:

  • For athletes: a 2% loss in body weight due to dehydration can reduce athletic performance by 20% due to loss of energy and focus. Proper hydration can prevent this.

  • 90% of endurance athletes are physically impaired during their workouts and competitions due to dehydration, despite ample access to fluids.

We can't wait for you to try TRIBE Hydrate. You're going to love it!