Brooks and TRIBE collaborate to create a Limited Edition Infinity Bar.
We are incredibly excited to work with Brooks – the UK’s cycling pioneers - and their community to develop the third Infinity Bar flavour. (Watch this behind-the-scenes video about the Infinity Bar, the most innovative natural endurance nutrition product.)
We have always loved the Brooks brand; they have been pioneers of seriously high quality cycling accessories for a very long time and share our spirit of adventure and love of the open road. Like TRIBE, Brooks has an amazing, loyal and engaged community and - as more and more cyclists have been riding with TRIBE - the project makes lots of sense.
This is how the project will work:
Stage 1 - VOTE NOW
Brooks community can vote here on a shortlist of flavours:
Choc Salt Caramel
Cinnamon Cashew
Maple Praline
Bakewell Crunch
Carrot Cake.
Stage 2 - ROADTESTING
1,000 Brooks riders will be selected to roadtest a beta run of 1,000 Infinity Bars and feedback.
Stage 3 - RIDES
TRIBE X Brooks in-store cycle Rides, dates soon to be announced, watch this space!
Stage 4 - LAUNCH
The Limited Edition bar will be fully released in early 2017.
We can’t wait to develop something really awesome together… so get voting here for the flavour!
