Ben Potter, 21.04.22

Delicious Ideas Food Group are working with long-standing supplier TRIBE, who create natural plant-based nutrition to help fight modern slavery and end human trafficking.

This May, 25% of every case of TRIBE nutrition purchased through Delicious Ideas will be donated to the TRIBE Freedom Foundation. One of the main fundraising elements for the foundation are their incredible running challenges, which I am taking on!

On the 21st May 2022, I will be embarking on TRIBE’s Race to the Golden Island as part of the TRIBE Run for Love 4. The Golden Island half marathon is the ultimate Run for Love finale! Taking place on the stunning Croatian island of Krk, the event gives runners and walkers, of all levels, a chance to experience the amazing camaraderie and challenge that embodies TRIBE Run for Love.

The race, including the Race to the Golden Island and the separate ultra-marathon race (which I am definitely not taking part in!) aims to raise £150,000 for the TRIBE Freedom Foundation. You can find some more details on the longer race here. The charities mission is to fight modern slavery and end human trafficking. It’s absolutely shocking to think that this is a problem that occurs in the UK in this day and age, and I hope to raise some money and awareness through this campaign.
According to TRIBE’s Co-Founder, Rob Martineau, there are three factors that make the race so hard. It’s hilly, incredibly hot and very rocky underfoot – I’m going to have to use the next six weeks very wisely!

Please find my just giving link here. I would greatly appreciate any donations, with 100% of the money going to the TRIBE Freedom Foundation!
I spoke with TRIBE Co-Founder Rob Martineau on TRIBE’s most iconic race, the TRIBE Run for Love.

TRIBE Run for Love is an epic adventure series, inspired by a transcontinental journey across Europe, from Odessa in Ukraine to Dubrovnik in Croatia. This was the first Run for Love; an epic 1,000 mile ultramarathon to fight child trafficking, completed by co-founders Tom, Rob & Guy in 2013.

Since the original Run for Love, we have continued to work towards the same goal, mobilising thousands of everyday athletes and adventurers to push their own limits to help increase awareness of modern slavery and end human trafficking.

We are therefore thrilled to announce that 10% for every case of TRIBE sold through Delicious Ideas Food Group in May will be donated to Ben’s fundraiser. To upgrade this even further, TRIBE have decided to donate 15% of every case sold through Delicious Ideas Food Group in May, taking the total to 25% per case sold in May!

Delicious Ideas Food Group are a wholesaler who supply snacks, confectionery and beverages including TRIBE to thousands of sites around the UK. Visit their website at or give their sales team a call on 01733 239003 and order TRIBE today!